With our new purpose “Serving the Earth”, Oleon and its shareholder the Avril Group are committed to create a response for the challenges the earth is facing. Recently, Oleon developed a new sustainability scoring tool that is in line with the 12 principles of green chemistry and the Sustainable Development Goals of the United Nations. The tool helps to further embed the eco-design of our products in the early stages of our innovation process. This internal tool takes into account the impact of the raw materials, the energy efficiency of the production process, the impact of the product at the end of its life-cycle and more. By already looking at these elements in the early stages of development, Oleon is able to make more sustainable choices. Once industrialized, we can steer our processes further by means of detailed carbon footprints and even full life cycle analyses.