Kerfoot Group finalises transition to Oleon brand
The Kerfoot Group now finalised its transition to Oleon Ltd.
Effective 1st January 2024, the Yorkshire-based UK company will conduct all business under Oleon, to become true innovators in the health and nutrition and personal care markets.
Jeroen Dirckx, Managing Director at Oleon, commented: “The start of 2024 marks a momentous occasion for Oleon as Kerfoot becomes part of our strong and well-recognised brand. This perfect blend of two companies uniting under one vision, mission and purpose will enable us to provide best-in-class quality and service for our customers today, tomorrow and in the future. Customers, suppliers and partners now have the support of a global brand without impacting on the local services they’ve grown accustomed to over the years.”
“From today, Oleon becomes the proud owner of the UK’s leading independent oil trading house, which sources and supplies high quality, authentic food oils, and custom blends to Europe, the U.S. and Asian markets. It is with great pride that we welcome Kerfoot’s technical experts into the Oleon family, and we’re excited to embark on a new joint venture as we strive to become an international sustainable partner under Avril.”
As part of the transition, Kerfoot’s digital presence, including its website, social media and email communications, will evolve into the Oleon brand over the first quarter.
The company’s offices in North Yorkshire and factories in Goole, UK, have rebranded with new Oleon signage internally and externally. Its truck liveries will transition to the brand in the next few months.